Xiaomi spins off POCO as an independent brand

Xiaomi spins off POCO as an independent brand

Xiaomi said today it is spinning off POCO, a sub-smartphone brand it created in 2018, as a standalone brand that will now run independently of the Chinese electronics giant and make its own market strategy. The move comes months after a top POCO executive — Jai Mani —...
Xiaomi spins off POCO as an independent brand

Xiaomi spins off POCO as an independent brand

Xiaomi said today it is spinning off POCO, a sub-smartphone brand it created in 2018, as a standalone brand that will now run independently of the Chinese electronics giant and make its own market strategy. The move comes months after a top POCO executive — Jai Mani —...